"A Fashionable Lift for the Everywoman" Photo credit: New York Times

Having lived and breathed non-traditional advertising for the past 3 years I’ve been finding that old habits die hard – my attention instantly gravitating toward the Media & Advertising section of the NYT – but useful threads can carry over into new areas of interest. Marketing is marketing after-all, and lots can be learned from the techniques brands are using to to drive awareness and action.

Wednesday’s New York Times has an article on Issac Mizrahi’s new role at Liz Claiborne. Sometimes replicating a tried and true model can end nothing short of disaster, but Isaac Mizrahi seems to have approached his new challenge at Liz Claiborne with a fresh take – building on past experience rather than using it as a crutch. He has proven extremely talented at reaching mass market consumers by not dumbing-down his content – reigniting hope that there is a smarter America out there than the one we see reflected back to us in main stream advertising and media.

Read more at: http://www.nytimes.com/2009/02/12/business/media/12adco.html

-Leah